TopAgencies: a directory with ratings and clear terms

Agencies that have verified the accounts they work with rank highest. The rest are ordered by client reviews. Public data is also taken into account, such as ratings on third-party sites and estimated website traffic, and it's calculated the same way for every agency.

A claimed listing, meaning the owner has confirmed the profile and linked back to the directory, adds no points. It only serves as a tiebreaker between agencies with the same score. That way nobody can buy a higher rank with a single checkbox.

The directory can be filtered by agency type (full service, boutique, specialized, coaching), by number of models and by services: promotion, fan chatting, SMM, content, content protection, legal support. The list can be sorted by rating, popularity, founding date, number of models and commission.

You can add any agencies to a comparison and see their commission, services and platforms side by side. The site openly advises building a short list of a few agencies, reading the reviews and only then comparing terms.

Only logged-in users can leave a review, and it isn't published right away but after a holding period. Reviews that turn out to be fake are flagged and don't count toward the rating. An agency owner can reply to a review, so readers see both sides.

Around the directory there's useful content: guides on how to choose an agency, what its percentage really costs, what belongs in a fair contract and which signs give away scammers. These pages answer creators' search queries and bring in people who are already choosing an agency.

There's also a section with agency job openings, a software overview and a comparison of creator platforms by commission and minimum payout. Each of these sections is one more entry point from search.